Ethical Issues in Nursing Free Essays

Basic Thinking Critical Thinking Critical Thinking depends on sharp reasoning that is centered around choosing what to accept or do. Basic reasoning is a diagnostic reasoning that’s help so as to take care of issues which happen on a regular essential. Seeing how to make sense of a goals so as to take care of an issue is an extraordinary strategy in all everyday issues. We will compose a custom exposition test on Moral Issues in Nursing or on the other hand any comparable theme just for you Request Now Which is useful in ordinary living, for instance school. While going to school I’ll be taking classes so as to turn into a Register nurture. This offers me a chance to utilize my speculation aptitudes in new manners. Additionally basic reasoning will assist me with having a superior view and comprehension of material and the ability to perform and prevail in classes. Having the information on basic reasoning can help in various professions. With respect to nursing, basic reasoning has a significant influence in your work. Critical thinking and dynamic are two of the most fundamental regular reasoning procedures utilized in nursing. So it’s critical to distinguish realities and proof from feelings keeping a receptive outlook while being an imaginative issue solver. For instance, I use to work at this nursing home and we were having issues with not knowing whether occupants were having defecations. My executive of nursing was attempting to concoct a thought on what to do. That when I got a thought a BM outline! I needed to thoroughly consider it before I introduced it to my executive. At long last when I had everything fine focuses I introduced it to her and it worked. That caused me to trust you can accomplishment by staying center and receptive. You need to attempt new things so as to perceive what works. In the event that you don’t attempt it you will never know. Make sure to challenge all data except if it furnishes you with realities and confirmations. Moral Behavior Ethical conduct is a standard I hold for myself genuineness and responsibility, and how you treat others in totally strolled of life. Like the brilliant standard you treat different as you need to be dealt with. I live by that standard I do individuals like I need to be finished. I feel like you get further in life having an uplifting mentality toward others. With respect to me I work in an emergency clinic so rule truly applies. I’m managing a wide range of individuals, ailments and even demise. This causes me to relate and have a superior comprehension toward the patients, families and associate inclination. Indeed, even organizations have moral conduct that’s expected of you and what’s not while recruiting a worker. Reflection Reflecting back over the means it took me so as to compose this paper. Leading I was absolutely uncertain about what I needed to compose, so I at that point started to think about the word basic reasoning and what it implies. That’s when I started to athlete things down that I needed to write in my paper. At long last I got me some espresso sat before my PC and started composing. To wrap things up I’ve been editing again and again, including and taking away words and sentences until I had my last exposition. Statement â€Å"In request to benefit from life, everybody needs to create objective life plan that â€Å"would be picked by him with full deliberative levelheadedness, that is, with full familiarity with the important realities and after a cautious thought of the outcomes. ( Rawls, 1929-2002, p. 13) Reference Boss, A. J. (2012). Think basic reasoning and rationale aptitudes for ordinary (second ed. ). New York: New York. The most effective method to refer to Ethical Issues in Nursing, Essay models

Rising Bank Fees Linked to Increased Payday Loan Vulnerability - OppLoans

Rising Bank Fees Linked to Increased Payday Loan Vulnerability - OppLoans Rising Bank Fees Linked to Increased Payday Loan VulnerabilityInside Subprime: April 3, 2019By Lindsay FrankelAlongside stagnant average wages, predatory banking fees are on the rise, CNBC reports. While banks make a killing from overdraft, maintenance, and other bank account fees, low-income consumers are hit the hardest. U.S. consumers paid a collective $34.3 billion in overdraft fees in 2017, a figure not seen since the Great Recession. And because there are no limits to what banks can charge customers for service fees, the problem could escalate.What is most concerning is that banks are raking in fees from consumers whose financial health is most fragile. It’s much more difficult to maintain a minimum account balance on a modest income, but more banks are requiring customers to keep a certain amount of money in their accounts to avoid a monthly charge. Overdraft fees have also increased 50% since 2000 and now cost an average of $30. One modest-income consumer told HuffPost that banking fees regularly consume a portion of his income, creating a vicious cycle that makes it difficult to get ahead. “It’s a revolving cycle where I’m using my overdraft to get by and then paying it back and starting over again,” said the 32 year-old Harlem resident, who asked not to be named.Furthermore, according to a recent study of 1,344 community banks, both the minimum opening deposit required and the fees associated with maintaining a checking account are higher in communities of color. Researchers found that “the average checking account costs are $190.09 higher for Blacks, $25.53 higher for Asians, and $262.09 higher for Latinos than they are for whites.”These costs preclude many customers from banking with traditional financial institutions and many more don’t have access to a bank at all, since low-income neighborhoods across the country have seen bank closures that leave residents with few options to meet their financial needs. That leaves low-income co nsumers vulnerable to the predatory high interest rates associated with payday loans and pawn shop loans and requires that they pay for basic services like check-cashing.PBS Called it a “poverty tax,” noting that if you add up all the revenue alternative financial service providers rake in from predatory fees and divide it by the number of households earning less than $30,000 annually, that the result is about $2,500 attributed to each household. That’s a significant portion of low-income families’ income that is likely being put towards fees.About 8.4 million households don’t have access to a bank account, and an additional 24.2 million households are “underbanked,” meaning that they rely on alternative financial services like payday lenders, according to the FDIC. Those “underbanked” households run the risk of being charged overdraft fees in addition to the exorbitant interest rates they pay when they need to take out a no credit check loan.The bottom line is, lo w-income families are harmed the most by predatory finance fees, whether they come from traditional banks, credit unions, check-cashers, or payday loan storefronts. And this could have far-reaching consequences for everyone in the country. “What’s going to happen to the nation’s infrastructure? What’s going to happen to the nation’s retirement program?” said Devin Fergus, a history and black studies professor at the University of Missouri with expertise in mobility and finance fees. “The population which is relied upon to fund most public entitlements and infrastructure is also that same population which is targeted historically for the extraction of wealth.”For more information on scams, predatory lenders and  payday  loans, see our  city and state financial guides  including states and cities like California, the District of Columbia, Florida,  Illinois, South Carolina,  Texas and more.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

an analysis of my cultural experience - 1698 Words

An Analysis of my cultural experience Arriving at a foreign country at the age of eleven years old was and exiting and yet intimidating experience. High buildings, wide roads, newer and nicer cars on the streets were some of the first things I noticed when I arrived to the city of Los Angeles CA. Living in a country where you were not born in could be difficult some times. Although Spanish is spoken at a grand scale in CA, it was difficult to communicate with and understand the teachers from my classes at the elementary level since all they spoke was English. Los Angeles is a city of great diversity, therefore it is believed to be the perfect place for any person arriving from another country to not feel like a foreign, such believe†¦show more content†¦A Muslim could be anybody who believes in Allah and the Prophet Mohammed as his messenger. Men and women do not pray together, men gather in one place, usually at the front of the praying site and women pray at a different place behind them. They do it this way o ut of respect for women as Muslims believe women could be a distraction since men and women kneel several times during prayer. It is a custom for Muslims to pray five times throughout the day, they believe this will help them stay away from doing unholy acts as they have to pray at a certain time regardless of where they are. If prayer is done five times during the day they will have thoughts of Allah which will help them stay away from committing sins. My expectations before visiting mosque During the last eleven years I have worked at the department of motor vehicles. I have met many people from different backgrounds and cultures. While I worked at the Tempe office, I came across many people from the Middle East, mainly Arabs and people from Pakistan and India. It was through my dealings with Middle East people that I notice how friendly and accessible they are. It was then that an interest in finding more about this culture started. When I decided to visit a mosque as part this p roject I was not sure what to expect. My experience is divided in two, as I ended up visiting two different mosques. On Saturday January 24 around 12:45 pm I arrived at a mosque located inShow MoreRelatedIn My Dissertation, I Decided To Adhere To The Guidelines1748 Words   |  7 PagesIn my dissertation, I decided to adhere to the guidelines presented by Twining et al. (2016) that a study must follow a qualitative or a quantitative methodology/approach, and that the two cannot be mixed. This decision will affect the way the study is designed and conducted, e.g. number of participants, research questions, etc. Picking one approach over the other, however, will not make data collection exclusive to numerical or non-numerical data. The two data collection methods, both quantitativeRead MoreAn Project On Investigative Journalism1025 Words   |  5 PagesMethodology My proposal focuses on a particular set of cultural practices, organizations, productions, and identities, such as those mobilized by the performance of investigative journalism in Chile in a post-authoritarian moment. 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Whereas the examples of American Indian myths and legends are part of an expansive knowledge keeping system that expresses a relational accountability between humans and all other beings. American Indian stories about cornRead MoreMy Career Goals For Students With Community Outreach Programs1067 Words   |  5 Pages My major is professional development. I enjoy engaging and building rapport with people and understanding their values to make a difference to better their environment. In education I have learned to encourage others, explore and use interactive activities to demonstrate various ways to experience diversity. Interdisciplinary studies allows me to analyze, educate, and integrate cultural in a diverse communities. This semester I am taking an introduction to interdisciplinary studies, an interpersonalRead MoreQuestions On Managerial Cultural Intelligence1232 Words   |  5 Pages4. Analysis of the results The analysis section is divided into the main themes and subthemes to meet the research objectives. The findings are compared to the existing literature. Research objective 1: To investigate the CQ level of the managers according to the four factors model and to define how their previous international background influences their CQ. 4.1. Managerial cultural intelligence Metacognitive component. This component refers to the ability to adapt behavior to the situation andRead MoreA Research Study On Lesbian Families And Lesbian Survivors Of Intimate Partner Violence Essay1239 Words   |  5 PagesResearch Question The following is my preliminary research question. In Ottawa Ontario, what are the resources or services that are available to and for lesbian survivors of intimate partner violence, and how do women that have contacted these resources feel about the adequacy of the services they were offered? Research Statement Reflecting on the path my answer might take, it is possible that the resources and services available in Ottawa reflect a heteronormative belief about society. Put anotherRead MoreAfrican American Social Studies Teachers1587 Words   |  7 Pagesracialized experiences as African Americans and how these experiences influence their use of culturally relevant pedagogy to teach their African American students. Overview Disparities exist in educational opportunities given to minority students Lack of relevant instruction that addresses cultural and social needs of minority students Social studies curriculum designed to promote Eurocentric ideologies and instructional strategies To add to the limited research on the experiences and pedagogiesRead MoreDifferences Between Culture, Race, And Class1329 Words   |  6 Pagesit relates to schooling, family, religion, education and language. The purpose of this paper is to highlight the effects that culture, race, and class have on human’s behaviors, resilience, struggles and faith. . The cross culture countries of analysis will be Guyana and Portugal which are situated at two opposite ends of the world. Which makes this comparison even more compelling? With worlds so distant, one might expect to have fewer similarities. But as I began to categorize the similaritiesRead MoreI Am A California Department Of Insurance987 Words   |  4 Pagesto assess my goals, reflect on my successes, and look toward to the future with a bright new perspective. Consequently, having gone through the process of being more selective in my career choices has given me a clearer vision of the future and allowed me the oppo rtunity to pursue a more realistic career path. Through this experience, I have gained a more focused direction in my career path, with a clearer perspective of the various aspects of the field of psychology. Being aware of my own inner

The Shack By William P. Young - 1508 Words

In 2007, an incredible book was published. William P. Young wrote The Shack with the intention of just giving it to friends, and close family, but then hose people wanted to share it with their friends. He took the book to over twenty publishing companies, and the all turned it down, and so Young eventually decided to self publish his book. He ended up selling over a million copies of his book from his garage. The book has won many awards, and is now being made into a movie. In The Shack, William P. Young uses incredible imagery to turn a shack from something dreadful and tragic to something beautiful and heavenly. The many different settings within the book impact the main character to help him overcome obstacles and strengthen his†¦show more content†¦Mack found this very strange, seeing as how he hadn’t seen his father since he was thirteen, and Papa had been the name that his wife had used when referring to God. He knew that this was either a cruel joke, or he had just received a letter from god. Mack goes to the Shack without telling anyone except his best friend. When he arrives, he doesn’t find anyone there. Just as he’s about to leave, something happens, and the unclean old shack turns into a beautiful log cabin. He goes inside and is greeted by three people. The first one calls herself Elouisa, but is called papa throughout the rest of the book. He then meets Jesus, and lastly he meets Sarayu. These three people represent the Holy Trinity, The Father, The Son, and the Holy Spirit. Mack spends the weekend with the three and learns so much about them, as well as about himself. In the book, Mack describes what he calls â€Å"the great sadness.† This is basically the depression that Mack goes into after the death and disappearance of his daughter. He creates a very dark and depressing setting for the readers, but of course that’s to be expected after the death of his six-year-old daughter. This affects how Mack lives his day to day life, and how much effort he puts into his relationships. Mack loves his family, but he blames himself for the death of his daughter. Mack brings up the great sadness multiple times

The s Mother, Kine Thiam - 959 Words

Born as Aliaune Damala Badara Thiam, â€Å"Akon† was born in St. Louis, Missouri, on April 16, 1973, the son of Senegalese parents who traveled to the United States for his birth in order to ensure that future immigration would not be a problem for them. His family returned to Dakar, Senegal, in West Africa, when Akon was young and lived there until he was seven years old, when they moved back to the United States. He had a difficult time adjusting to life in the United States. Akon’s mother, Kine Thiam, is a dancer; his father, Mor Thiam, whom is a well-known as a jazz percussionist. From Akon’s influence from his parent, Akon had a strong love for music from an early age. After growing up in Jersey City, New Jersey, Akon began singing and performing as a teenager. Surrounded by music at home, Akon developed an early appreciation of various types of music, and he grasped influence from Stevie Wonder and Phil Collins to Steely Dan. As a teenager he grew to love hip-hop music, and he began writing songs, blending RB lyrics with hip-hop beat structures. Though he showed an early musical talent, Akon did not believe he would succeed as a recording artist, and at a young age he turned to crime to make ends meet such as: gang banging and drug procession. After dropping out of high school, Akon moved to Atlanta, Georgia, where he specialized in stealing high end automobiles, selling them, selling drugs, and gun activities. After multiple attempts of auto theft, his criminal

Parenting Teenagers Essay Example For Students

Parenting Teenagers Essay Parenting Teenagers Essay can be a difficult thing, but it doesnt have to be if it is approached correctly. There are four major parts in parenting. These are: education, discipline, communication, and letting go. Each of these is an equally essential part of the Researchers and scholars have marked adolescence as a very important period in human development- the fork in the road which forever shapes an individuals- and mankinds- destiny. Adolescence is the a period when a child begins to become an adult. During this time, the adolescent starts to develop the personality and character that will stay with them for the rest of his or her life. According to Terry Miller, adolescence is a time when a young person decides what path they will take with his or her life. It is a very important time when their life has a turning point and his or her future is redirected and established. He says that, it only seems logical that a lot of thinking and planning would go into this time of adolescence to reinforce a positive self image that is so important to have for growth. Instead, a lot of parents and teachers arent ready to help guide these budding personalities. Maybe they are ignorant or just dreading this confusing, rebellious stage. But they are using techniques to deal with teens instead of helping them. This usually doesnt let teens maximize the huge potential that adolescence Raising children to have good morals and high values will help in almost every aspect of parenting. It will also help the children in almost every aspect of his or her life. Dr. James Dobson, a famous family psychologist, says that religion is the best way to instill these traits. Although some children dont appreciate being told exactly what to believe, they dont want religion forced down their throats. Children want to be given a choice in what they are going to believe. But if the early exposure has been conducted properly, they will have an inner mainstay to stand by them. That early indoctrination then is the key to the spiritual attitudes they will carry into adulthood. Even if the child doesnt choose to believe the what the parents believe, the child should still have to participate in the religious activities of the family as long as he or she is living under the parents roof. However, the teenager should not be forced to carry the same beliefs (55). Dobson points out that a teenager is subjected to all of his parents ideas, beliefs, and attitudes, which is good. It is the parents God- given responsibility to train their child the best that they can. But there has to come a point where the child takes the things that his parents have taught him and either accept them as the truth or rejects them as false. If that personal evaluation never comes, then the adolescent fails to span the gap between what Ive been told versus What I believe. This is one of the most important bridges leading from childhood to adulthood (54). Disciplining teenagers can be a very hard thing to do. To make the consequence reasonable enough to teach the lesson, but not so harsh that it will cause long term feelings of resentment. According to Dr. Lee Hausner, there are four main steps in disciplining a teenager. He says for the first step that discipline should start at a young age, because if it doesnt it will be nearly impossible to do it when the teenage years come. Secondly, Hausner says that a parent needs to be specific. This is done by clearly defining the behavior that they expect and the consequences that will follow if the rules are broken. The third step is for when the rules are broken, to be sure that the consequences are connected with the activity in some way. .u21c239d353bbf24b48f4c52673771015 , .u21c239d353bbf24b48f4c52673771015 .postImageUrl , .u21c239d353bbf24b48f4c52673771015 .centered-text-area { min-height: 80px; position: relative; } .u21c239d353bbf24b48f4c52673771015 , .u21c239d353bbf24b48f4c52673771015:hover , .u21c239d353bbf24b48f4c52673771015:visited , .u21c239d353bbf24b48f4c52673771015:active { border:0!important; } .u21c239d353bbf24b48f4c52673771015 .clearfix:after { content: ""; display: table; clear: both; } .u21c239d353bbf24b48f4c52673771015 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u21c239d353bbf24b48f4c52673771015:active , .u21c239d353bbf24b48f4c52673771015:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u21c239d353bbf24b48f4c52673771015 .centered-text-area { width: 100%; position: relative ; } .u21c239d353bbf24b48f4c52673771015 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u21c239d353bbf24b48f4c52673771015 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u21c239d353bbf24b48f4c52673771015 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u21c239d353bbf24b48f4c52673771015:hover .ctaButton { background-color: #34495E!important; } .u21c239d353bbf24b48f4c52673771015 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u21c239d353bbf24b48f4c52673771015 .u21c239d353bbf24b48f4c52673771015-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u21c239d353bbf24b48f4c52673771015:after { content: ""; display: block; clear: both; } READ: Advantages Of Balanced Scorecard Accounting Essay The fourth guideline to follow when dealing with discipline issues is to have a list of four or five major rules that must be followed. These rules should thing that are really important, dont worry about the type of clothes that they wear or how loud that they play their music (1). Communication, in my opinion, is the most important tool a parent can have with their teen. It is the key in almost every aspect of parenting. Not only is it a necessity in parenting, but it also will develop a frienship that can last a lifetime. Without communication parenting a teenager .

Case Study of Harley

Introduction Harley-Davidson Company has been in the motorcycle manufacturing business for decades now. The American based company was launched in Wisconsin at the start of the 20th century as a small yet promising motorcycle manufacturer. Due to its strong managerial and marketing background, Harley-Davidson outwitted the Great Depression era that witnessed many manufacturing firms going under receivership while others closing down completely.Advertising We will write a custom research paper sample on Case Study of Harley-Davidson specifically for you for only $16.05 $11/page Learn More The unfavorable competition brought about by lack of adequate quality control of the US markets was yet another challenging moment for Harley-Davidson (Harley-Davidson, 2006). Nonetheless, it survived the harsh markets, moved on and later emerged as one of the global leaders in the manufacture of heavyweight motorcycles with over 750 cc. engine capacity. Today, Harley-Da vidson motorcycles are known globally due to their distinctive design similar to that of a chopper. Unfortunately, the firm has not been successful in its bid to venture and invest in the light motor-cycle industry largely due to dominance by other market rivals. Through its loyal brand community, the motorcycle manufacturer has spread its marketing tentacles far and wide. Its logo alone generates about five per cent of the firm’s net income. This paper explores a case study of Harley-Davidson and the strategic marketing theories and concepts used. The paper also offers some recommendations that the company could adopt to improve its marketing competences. Case Summary Customer loyalty is the strongest marketing strategy of Harley-Davidson, a phenomenon not common with most brands especially those operating in the high end manufacturing market. One reason attributed to this overwhelming success in the company’s marketing strategy is the fact the marketing department ha s laid more emphasis on the needs of customers, the latter being the most vital asset owned by the company (Harley-Davidson, 2006). Firstly, the company marketers have taken significant amounts of time to understand the ideals of Harley-Davidson customers, what they really want and how their purchasing needs and preferences can be met at any given time. For the company, it is imperative to serve its customers with passion. This entails evaluating their feelings as well as their rationale behind buying at Harley-Davidson. According to the marketing team, attention to details is paramount in understanding the needs of customers (Harley-Davidson, 2006). The management at Harley-Davidson confirms that it is out of customer satisfaction that it has grown into a five billion dollar company and the largest group sponsored by a company worldwide(Harley-Davidson, 2006). Currently, there are over nine hundred thousand members attached to Harley Owners Group (HOG).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As the management admits, the company does not just sell motorcycles. Harley-Davidson believes in creating a sense of independence, free will as well as liberty to its chronic buyers so that they do not just purchase the machinery alone but the intrinsic benefits that come along with it. Hence, the motorcycle manufacturing firm has gone beyond creating product consumption experience. Buying at Harley-Davidson has become a lifestyle to its customers. Therefore, the management realizes that supporting such a high level consumption experience as well as a life style requires rigorous marketing tools. This has been attained through the establishment of a network of individuals who work smart and tireless hard to deliver the mission and vision of the company. In one of its common marketing strategies, the company often sponsors travel adventures alongside other breat htaking events for its customers and other interested users. For instance, it may occasionally opt to offer free clothing and other riding accessories for passionate motorists and other fun-loving individuals (Harley-Davidson, 2006). Application of marketing theories in the case study There are quite a number of marketing theories, concepts and models that are applicable in the Harley-Davidson case study. To begin with, it is vital to understand that the consumption experience of consumers at the company is largely driven by how best the very customers make their decisions (Gummesson, 2002). The myriad marketing principles applied by the marketing team at Harley-Davidson is clear evidence why consumers will choose their products against those of the competitors. For instance, the brand name of the company has remained to be a very strong marketing tool over the decades especially in reaching out to new customers who may not have had prior shopping experience with the company. From t he utility theory of the decision making model by consumers, it is proposed that the purchasing decisions made by consumers is heavily dependent on the anticipated outcomes of the very decisions made. In this regard, consumers are treated at actors who are rational in their decision making process and will only settle at what will bring optimum benefit and satisfaction to them. Hence, the marketers at Harley-Davidson are quite aware of this and as it is the sole reason why customers are given the first priority as real assets to the company.Advertising We will write a custom research paper sample on Case Study of Harley-Davidson specifically for you for only $16.05 $11/page Learn More Nonetheless, it is definite that consumers may not always be rational in decision making. Better still, they may equally fail to fully recognize the various inputs which affect their overall decision making patterns. In addition, they can fairly estimate frequencies of eve nts but the process of translating the latter into probabilities is typically cumbersome for consumers. Although the utility theory of decision making paradigm by consumers has been embraced for long, it has notable limitations that cannot be elaborated by the given marketing model. A more simpler and satisfactory backup of the utility theory is the one referred to as satisficing. According to this model, consumers tend to stop the process of decision making once their immediate needs are met. This can be used to explain the loyalty nature of customers attached to Harley-Davidson products. They no longer need to make further decisions on whether to purchase heavy motorcycles and related products from Harley-Davidson since their buying needs have already been satisfied. The marketing department at Harley-Davidson has largely utilized a marketing theory referred to as consideration. This theory has it that consumers are of equal importance to the brand name of a company. In other word s, customers act as a subset to the company upon which all decisions are made. As customers continue to attach more importance in purchasing motorcycles from Harley-Davidson, the management of the company is equally enforcing the theory f involvement. As the motorcycle manufacturing firm continues to launch new brands to the market, it has to intensely involve its active and prospected consumers. This is evident in the manner in which the company engages its customers and interested users of its products in events such as adventurous riding and contests so that they can develop liking for the Harley-Davidson motorcycles. How does Harley-Davidson build long term customer relationship? Harley-Davidson has a variety of strategies in place aimed at building long term relationships. First, the company has revolutionized its customer experience on the purchase of heavy motorcycles.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has dominated the market with the manufacture of high quality products that go along way satisfying customers (Hunt, 2002). The company has embarked on a serious quality program of its motorcycles so that it does not only retain and build long term relationships with its chronic customers but also work towards maintaining market leadership. Second, the Harley Owners Group (HOG) is another strategy being employed by the company to build long lasting consumer experience and relationship. There is a close working relationship among the HOG members aimed at fostering better customer satisfaction in the heavy motorcycle industry. Through the large pool of HOG membership numbering over 900,000, customers have been netted and retained far and wide. This has consequently assured the company of its profitability and survival even during the hard economic times. Third, Harley-Davidson has a comprehensive company sponsored adventures aimed at bringing together its customers and other fun lo ving users of its heavy duty motorcycles in field events. It is a form of social corporate responsibility that seeks to reach out for the wider population with some form of entertainment while at the same time creating demand for its motorcycles. The company also offers some clothes and other residing accessories for the users of its motorcycles as way of attracting their attention to the Harley-Davidson brand. What is Harley-Davidson’s value proposition? The value proposition of Harley-Davidson lies heavily in the way the company conducts its business strategies. Although the management of the company is confident in the quality of its motorcycles, it has a strong conviction that satisfaction derived from thorough understanding of customer’s feelings, likes and dislikes as well as preferences is long lasting and is perhaps the best business strategy to adopt. In order to achieve this value proposition, the company has created a mentality of a lifestyle in the consumpt ion of its products (Copley, 2004). It is not merely the need of customers to purchase motorcycles from Harley-Davidson, developing great liking and passion for the various company brands is of utmost importance. The company has attributed this value proposition as the major growth factor at Harley-Davidson. Relate the concept of customer equity to Harley-Davidson. How does Harley-Davidson’s strategy focus on the right relationships with the right customers? The total lifetime and markdown value of all customers attached to a given company is referred to as customer equity. In other words, customer equity will largely determine how a company shapes its strategies as part and parcel of meeting the needs of its users. In the case study of Harley-Davidson, customer equity is being driven by three main factors namely value, brand and retention equities. The utility value of Harley-Davidson motorcycles is critically assessed by the company and any necessary modification are made i n order to maintain or improve the value of their products. Besides, the Harley-Davidson brand is regularly assessed by the customers in terms of what the company claims to be offering against what is actually received. Finally, the retention equity will see into it that customers attempt to stay put with a particular brand and hence it is upon the company to comply with the needs of customers since the latter shapes the overall business strategy being adopted by the company. Hence, customer equity enables Harley-Davidson to choose the most applicable tool among the aforementioned drivers in satisfying the diverse needs of its wide array of customers. Conclusions and recommendations Although Harley-Davidson brand has remained competitive and stable even during the hard economic times, there are still numerous concerns that the management has not addressed adequately. Its value proposition currently stands at developing passion for its products. However, this may not be sustainable a s a business strategy over time owing to the changing and unpredictable customer preferences in addition to the entrance of other market players. Indeed, the company’s bid to venture in light motorcycles has not been successful so far since the old strategies may not be productive in a market where competition is rife. It is against this backdrop that the following recommendations have been suggested as way out for Harley-Davidson to remain profitable even as it expands its brand portfolio. To begin with, the management at Harley-Davidson should ensure that customer satisfaction is not just driven by passion per se. the price of its motorcycles as well as the availability of its brands should be satisfactory to its consumers (Roth Mullen,1991). It is a basic requirement in a business strategy that Harley-Davidson cannot ignore. Secondly, the company can differentiate itself from other market rivals by creating superior service levels to its products. Customers must be able t o distinguish between the services offered by Harley-Davidson and market players. For instance, response to queries from customers should be fast enough. In addition, improved delivery and other after-sale services should stand out for Harley-Davidson to boost competitiveness. Finally, variety of customer experience strategies should be applied throughout the lifetime of the company (Gilmore, 2003). For example, both existing and prospective customers should be educated on how to make better buying decisions. It is pertinent for customers to be fully aware of the product knowledge and not merely making it a lifestyle. Customers who have the right knowledge of the products they are willing to buy are more likely to remain loyal for long. References Copley, P. (2004). Marketing communications management: concepts and theories,  cases and practices, Burlington: Elsevier Inc. Gilmore, A. (2003). Services marketing and management, London: Sage Publications. Gummesson, E. (2002). Total relationship marketing, Oxford: Elsevier Science. Harley-Davidson (2006). Video Case. Web. Hunt, D.S. (2002). Foundations of marketing theory: toward a general theory of  marketing, New York: M.E. Sharpe, Inc. Roth, M.B. Mullen, D.J. (1991). Decision Making: Its Logic and Practice, Savage: Rowman Littlefield Publishers Inc. 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